Why Your Business Needs A Social Media Presence – A Real Life Example

If you don’t know, I’ve launched a couple of blogs recently. One of them is a new personal blog – rhyswynne.co.uk. It’s more theraputic, where I can blog about anything & everything, rather than making money (“Shock Horror!” I hear people shout).

One such post that has received an amazing amount of traction is about The Dulcimer in Chorlton closing down. The Dulcimer is my local pub in Manchester, that last week reports began to surface that it closed. Or has it? You see, searching on Twitter seems to suggest that it has only closed for a refurbishment. Comments on my article seems to suggest that too. However, in the last few days a lot of comments have been made saying yes it had closed for good.

Writing the post that has bob on SEO, a few tweets & an aged domain means that it fared fairly well in the search engine rankings for relevant phrases. In the last couple of days this is the Google Analytics profile for search engine traffic featuring the word “Dulcimer”:-

Okay, not a huge amount, but it’s quite a lot, and these are people that want to find out about the Dulcimer. The Dulcimer does have a website, and it ranks #1 for a lot of it’s feed, but it looks like it hasn’t been touched in ages.

Having a social media presence, be it a Facebook page, a Twitter feed or even just a blog immediately gives you two advantages over people like myself when they blog.

  1. You Can Relate News Exactly As You Want It- With social media, you have busybodies like myself posting & filling in the gaps. That post wouldn’t have been written if there had been official word on the website.
  2. You Can Censor The Discussion - I’m not one for advocating censorship, as everybody is allowed to express an opinion, but think how many hotels have had problems because the Trip Advisor website has been the source of discussion, rather than a guest book or comment book on the site? I’m not saying delete bad criticism (unless it’s unnecessarily offensive), but why not deal with it publicly? People screw up all the time. How you deal with it is crucial. This is far easier to do with a recognised online brand – rather than on a blog post written by one of your customers.

Don’t get me wrong, when it comes to beer & cheeseboards I love The Dulcimer. Most people do, that’s why we would love to know what’s going on.

Not sure how to use twitter or start a blog? Please contact me & I can help!