Happy MMXI everybody! (I like it as a Roman Numeral this year, don’t you? It sounds like something that can slip so easily into raps or other forms of spoken word entertainment) Of course, with a new year comes resolutions – ways in which we resolutely improve ourselves, before two weeks later tucking into a McDonalds, smoking a cigaratte & drinking enough booze to sink the QE2.
This year though I want you to make these 4 blogging resolutions, they’re a pice of cake to keep. In fact with the exception of one, you’ll probably be done by January the 4th.
- Trim Fat (from your Blog) - Running a blog over a long period of time can lead to junk being built up in the plugin folder. This can make your blog slow & can leave you open to attacks (though this is rare). Remove plugins you’re not using on your site. Consolidate some of your plugins. For example: replace your SEO & XML Sitemap Plugins with Yoast’s SEO Plugin, replace individual button plugins with Digg Digg.
- Travel (both online & offline) - In the olden days of blogging, most blogs were personal of nature or had a technological stand. Now there are a number of blogs of everything, with larger niches having loads (here’s the top 100 blogs in the football niche according to the Guardian), and even tiny niches having a few authoritative voices. For the SEO/Web Niche, I’d recommend checking out State of Search, 3ac.co.uk, Holistic Search, Mike’s Life amongst others. Also, one of the best things you can do as an SEOer is meet other SEOers at conferences & offline. It helped my career no end last year. Next year I’m attending SASCon & Think Visibility (both of which are paid), as well as attend a bunch of MancSEOs (which are free). Although conference round ups are posted online, you learn so much more in person!
- Stop Smoking (and burning yourself out) - One of the hardest things about blogging is keeping going. Unfortunately when people start blogging they think they have to blog every day. This is completely not manageable over the long term unless you have a team of writers. Plus you don’t need to do this unless you have a huge audience. I’d recommend blogging at least once a week though, as well as building an email list to let people know when you update.
- Stop Drinking (other people’s kool-aid, start doing) – Apologies for the use of the Americanism. Everybody (including myself) has an opionion with the way things work online, but the best thing you can do to begin with is stop reading, and start doing. Sure you can analyse the best way to tweet your latest blog post, or you can actually just tweet it & see what works. Very little online is irrecoverable, and even less is fatal. You can know as much as you can – but as Paddy Moogan posted on his blog – Knowing Everything Doesn’t Mean Shit.
I’m sure you can think up of your own resolutions. Feel free to share them in the comments!