I accept guest blog posts on this blog, which is the same as many other blogs. However, even though I accept them, the main focus for my blog is to keep the quality of posts. As a result, I do reject guest posts (probably why you haven’t seen any posts yet!), even those that don’t get past the proposal phrase.
One such proposal was sent to my personal blog (which I rarely, if ever, accept guest posts on!) in the past few days. It was long with 4 wordy paragraphs, which I read then immediately sent it into the bin.
Why didn’t it work? Well it was long & wordy, but there were a few phrases that stood out:-
- “Whilst reading your blog I noticed that you have used guest posters previously, and so thought I’d send you a quick email.” - Lazy. I had never guest post on the website.
- “The post would offer simple [their niche] advice (not a sales pitch in any way!) for the readers of your blog, with the post being relevant to the details of your niche….I think it’s safe to say that we could really help your readers with some high quality unbiased (and uncommercial) advice..” - Again, their niche was completely unrelated to mine. I also wasn’t happy having ‘advice’ posts on my website, which is a personal blog.
But the main phrase that stood out was the following:-
We’re offering to write you a unique 400-600 word blog post, which will be relevant to your readers and will enhance your website as the quality of the content will be very high. Hopefully the post will be helpful to your readers and also will help your exposure in the search engines due to having more content.
Two reasons why this stood out for me. Firstly, the fact that they mention the words “quality”, “expert”, “unique” & “helpful” a lot. Ever see a drunk who try so hard to convince you they are sober they give the game away? That’s what the email & the passage reads to me.
Secondly, it felt like they were patronising me, that my blog needed their content to be a great blog.
So how should you effectively pitch when guest posting?
Simple, don’t. Write a blog post that you want publishing & send it yourself. Make your first guest posts generic (so that if they are refused, you can still use the blog post), before going into tailored blog posts to blogs. By pitching, you’re setting yourself up for a fall, so don’t!
Photo Credit: http://www.rodolfoclix.com.br/2000info.html